Sponsors – Holding a music event, whether it is a big live event or just a local music event, needs to be prepared and planned properly. From budgeting to music equipment, you need to write your plan in detail, so that you know what you need to do to make your event a success.
It’s the same with sponsorship. Your sponsors can help you to boost the success of your music event, as their brands can attract more people to attend your event. The better your sponsors, the better people will trust and respect your event, and the more they want to attend it.
However, attracting high quality sponsors for your music event is sometimes very difficult to do if you don’t have the right strategies. And since you need to do it within the certain time frame, you need to move quickly and use any opportunity to grab more sponsors for your event.
This is because if you don’t do this, you will end up having a music event that is plain and boring, without any sponsors in it.
Here are 7 best strategies for event organizers to attract high quality sponsors for their music event:
1. Prepare The Best Representatives From Your Company
Remember that as an event organizer, you have to represent your brand in the best possible way. Your potential sponsors will not really care about your sponsorship offer if you cannot impress them in some ways. So, you have to prepare the best team that will deal with the sponsorship deals. This team should consist of people who are the best representatives from your company.
These people need to be able to communicate what you need, and offer something to your potential sponsors that will make them accept your sponsorship offer quickly. These people should also be able to impress your potential sponsors in the way they communicate and present their proposals.
2. Find The Brands That Might Be Willing To Partner With You
No matter where you hold your music event, there will be hundreds of brands circulating around your event area alone. It will be difficult for you to pick a particular brand to sponsor your event, since there are too many choices in front of you. This is why it is important for you to at least list some brands that might be willing to partner with you.
In this way, you just need to focus on getting their sponsorship, instead of approaching each brand in your local area one by one. You need to pick only the brands that can help to represent your music event in the best way. Also, you should prioritize brands with a good reputation and relevant products.
3. Give An Interesting Proposal
The best way for you to present your sponsorship deal to your potential sponsors is to write an interesting proposal for each potential sponsor that you have. This proposal is what will determine whether they will want to put their investment in your event or not. So, make it interesting, while focusing on what your potential sponsors will benefit out of the deal.
In your proposal, you should tell your company background, the demographic of the audience, the event performers, the needed amount of money from the sponsor, and the potential profit that the sponsor will get out of the sponsorship deal.
4. Let Your Potential Sponsors Know About The Advantages Of The Sponsorship
Think about your potential sponsors as your potential business partners. If you want to find a partner for your business, you will think about creating a win-win solution for both parties. You get what you need, while your partner gets what they want. That’s the win-win solution that you need to emphasize in your sponsorship deal.
When making a deal with your potential sponsor, you have to let them know about the biggest advantages that they will get when they decide to invest in your music event. Make this list interesting for them, and make them think that it is the best investment that they can make in their business.
5. Find High Quality Brands To Sponsor Your Event
Instead of focusing on smaller brands to sponsor your event, it should be better for you to focus on high quality brands. This is not without any good reason. High quality brands that have their brand name popular on the market will usually have enough budget available for sponsorship deals.
Smaller brands, on the other hand, are still struggling to get their brand name recognized by their audience in the market, and thus, they are usually very picky when it comes to making a sponsorship deal. So, when you focus on high quality brands, it will be easier for you to get sponsorship deals from them.
6. Offer Some Incentives To Your Sponsors
What are the incentives that you want to give to your sponsors? This is an important thing that you need to pay attention to. When those companies decide to sponsor your event, what are the incentives that they get from you? You should offer some good incentives to make them want to participate in the event sponsorship right away.
For instance, you can offer the incentives such as putting their brand name in each merchandise that you will sell to your audience, print their brand logo on your event ticket, mention their brands during the performance, and so on.
7. Treat Your Sponsors With VIP Treatment
It needs to be made clear that your sponsors are your business partners. Thus, you have to treat your sponsors with the best treatment that you can give. In fact, you have to treat them with VIP treatment, since without your sponsors, your music event will not be so successful.
You should give a special space for your sponsors to build their stand in the event area. You should also let the representatives of your sponsors to get the VIP seats in your music event. In this way, you can gain their trust and respect easily, and they might be willing to sponsor more events that you have later.