In today’s time’s everything is available to the people all over the world. Globalization has made this world a very small place and every kind of product is available in all parts of the world. New stores and showrooms are being launched every single day and each one has their own specialty. Each of these store opening is followed by a grand event to attract the people.
All kinds of latest technologies are being used to attract more and more customers to their stores and it is working. At this point, each store is fighting to make their opening ceremonies better than the last one.
In the world of such tough competition, it is very difficult for a store to stand out amongst the others. If you are planning to organize a store opening and you want to stand out amongst the rest, a lot of planning is required. If this is your first time doing this, there is a huge possibility that you must be extremely nervous. Well, you need not worry, we are here to help. Here is a step by step guide on how you can organize a perfect opening ceremony for your new store. Keep reading:
Pick A Perfect Date For The Opening Ceremony
Picking the perfect date is the most important step in organizing an opening ceremony. You want to attract more and more people to your event and selecting a wrong date can have a huge effect on that. Make sure that your store opening is scheduled on a day when the people you are targeting are not busy or unable to attend the event. Choose days like weekends and do not schedule the event on a holiday.
Make A Detailed Plan For The Opening Ceremony
A plan is a next step in the organization of an opening ceremony. Visualize everything well in advance and make sure you know exactly what you want in your event. Also, create a theme for the event and make all the arrangements according to it.
Decide A Budget For The Opening Ceremony
A budget is a next thing that you need to decide after making the plan. The budget should be enough to suit all the requirements that you have mentioned in your plan and also not break the bank for you. Make sure there is a separate emergency budget for the cases of some mishappenings or last minute changes. The budget should include everything and do not use the emergency budget unless it is very important.Additionally, divide the budget into small portions and then use it to save money. Also, save money as much as possible.
Hire A Planner Or Build A Team For The Opening Ceremony
The next best thing to do is hire a planner for your opening ceremony. The planners are professionals who know everything they are doing and have contacts with some of the best caterers and decorators. This can make the job so much easier. All you need to do is tell the planner what you want and how you want it. However, if you do not have a budget that allows you to book a planner, then build a team of the people that can help you in the execution of the plan that you have made.
Plan Activities For The Opening Ceremony
To keep the attendees busy and interested, you need to plan some activities for the ceremony. The activities include the following:
Games and Interactive Events
Including games and interactive activities to your event is very important to keep the crowd busy and interested in the event. However, if the people are bored, they will leave and this is not a good thing for your event.
Photographers and Videographers
Having photographers and videographers are a way to attract more and more people. Ask them to click pictures of the attendees. Furthermore, people love to click pictures and what better to make them happy than doing just this.
The perfect host
Call or book the perfect host for your event. Make sure that he knows about your product and can captivate the audience with his speech. Also, being as interactive as possible is important.
You can also add some entertainment programs such as a comic act or a dance act. You can also call some singers and have them perform at your event. Just make sure that you have the budget for it.
Take Care Of The Catering And Decorations For The Opening Ceremony
Catering and decorations are two very important things to look out for. Serve the food according to the attendees. Serve some light snacks and drinks. Make sure all of the food and drinks go well with the theme. The decorations should also be in accordance with the theme of the event. Also, there is no need for you to go overboard with decorations, however, the place should look attractive and classy.
Promote The Opening Ceremony
Promotion is one of the main steps in the success of your event. Promote the event on every platform possible. These are the ways in which you can promote your event everywhere.
- Social Media
- Email Marketing
- Radio Advertisements
- Newspaper Advertisements
- Flyers And Banners
- Printed Invites
During The Opening Ceremony
During the event make sure all the guests are taken care of. Place one member of your team to attend the people and one to bid farewell to them. Also, make sure there are some offers and discounts that attract the people. Make sure there is a member of your team that guides people around the place.
After The Opening Ceremony
After the event thanks to all the attendees for coming and making it a success. Also, make sure to have a follow up with them on what they liked and disliked about your ceremony. Send them occasional newsletters and emails containing offers and discounts.
Get The Permits And Security For The Opening Ceremony
Some of the activities in your event will require a permit. Also, make sure you have all the licenses and permits that are needed to organize a large scale opening ceremony.
Organizing an opening ceremony for your store is the best way to make it famous and also to attract customers. This is also a great opportunity for you to show the people your products and services and get them to like you. Just be as creative as possible and make sure you attend each and every guest with the same importance.