Is there any way to cut your budget while ensuring that your event will be a success? The biggest problem that most event organizers have is the problem related to the budget. Sometimes, due to minimum budget, an event organizer may not be able to promote their events properly, or even provide a good performance for their event.
Not only that, organizing event with a low budget is something difficult to do, and even though you can somehow manage to do that, you will end up not having as big impact as you imagine. So, how can you organize your event with minimum budget? Can you still promote your event and get the best result from your promotion?
Well, the budget usually doesn’t matter. What matters is what you can do to make your event a success, despite the minimum budget that you have.
Here are 8 ways to organize your event with minimum budget:
1. Create An Event That Inspires Creativity
The best thing that you can do when you need to organize an event with minimum budget is not to think about the performers in your event. Instead, you should concentrate on the main concept of the event. This is because it is quite impossible to ask popular performers to perform at your event if you don’t have the budget to invite them.
So, the best thing is to create an event that can help to inspire creativity for your audience. This type of event is usually loved by young people. It is low cost and can potentially attract more audience to your event. If you want to hold a music event with this idea, you can invite various indie music artists to perform at your event.
2. Invite Artists Or Performers To Perform Freely At Your Event
If you can’t pay for the artists, which you obviously can’t do since you have very limited budget, then you can invite artists or performers to perform freely at your event. Why would they want to do that? The answer is that new artists of performers that are not yet popular might be willing to do that for their promotion.
By asking them to perform freely at your event, they will have the chance to promote their talent and make more people to notice about their skills. You can invite as many artists as you can, but you have to ensure that these artists are well-performing artists that won’t let you down.
3. Invite Various Sponsors For Your Event
Now that your budget is low, which can only cover the basic needs for the event, it’s time for you to attract some sponsors for your event. Remember that if the event is popular enough in the area, it will not be too difficult to find some sponsors for your event. This is because local brands and companies will usually search for an opportunity to promote their products and services.
So, by inviting them to sponsor your event, you will be able to help them get the promotion that they want, and also, you get some additional funds to pay for your expenses.
4. Promote Your Event Using Free Marketing Channels
It is impossible to use expensive marketing campaigns if you don’t have the budget for it, so it is a good idea to list some free marketing channels that you can use to promote your event. You can create a free website, promote your event with social media, create YouTube videos for your promotion, and do some partnerships with institutions or schools to help promote your event.
The focus is to get the word spread about your event, so that more and more people in your area can find out about the event easily.
5. Make The Ticket Price Cheap
With the performances that you provide at the event, it is quite impractical if you price your ticket too expensive. Also, considering that your audience probably consists of young people and college students, it will be more important for you to set your ticket price as low as possible.
Just remember to think about the expenses that you need to pay, and the profit that you want to make when pricing your event ticket. The less the audience needs to pay, the more they are willing to attend your event.
6. Sell On The Experience Instead Of Performers
When you hold a big event with popular performers, you can easily highlight the performers as your main selling point for your event. But, when you organize an event with minimum budget, you cannot do that. You have to highlight on the experience that your audience will get as your main selling point.
So, instead of focusing on the performers that will participate in your event, you have to focus on the experience that your audience will get from the event. This is the way to promote your event properly.
7. Partner With The Venue Owner
Do you have low budget and unable to pay for a good venue for your event? Don’t worry, as you can always partner with the venue owner to subsidize the venue cost for your event. For the venue owner, your event can be a good way to promote their business as well. So, pick your venue properly.
You can hold your event at the hotel, school, university, cafe, or other public places, provided that you get permission from the owner or the authorities to hold an event there. Of course, you don’t always need to pay the venue full price, since you can always partner up with the venue owner to help promote their business.
8. Ask Your Audience To Spread The Word About Your Event
This is a good event marketing strategy that you can use in your event promotion. You simply ask your social media followers or the people around the area to spread the word about your event. This can help you to attract more audience to your event without spending any money for your marketing.
Also, you can create a special hashtag for your event, so that people around the area can tweet or post the hashtag in their social media page. This way, people can easily find out about the event and you can attract more attendees for your event.