Every once in a while, corporate event will usually hold for various purposes. The most common event that the corporations will hold every once in a year is the anniversary event. But, many businesses may hold various types of events throughout the years, such as event for product promotion, press release, company-sponsored entertainment, and so on.
As an event organizer, it is possible for you to create a corporate event that will leave long-lasting impression for your attendees. Depending on the way you plan the event, you will be able to make your corporate or business event successful, and moreover, the attendees will refer to your event for years. Here are 7 valuable tips to organize a corporate event that the attendees will remember for years:
1. Create A Fantastic Event By Inviting Reputable Speakers For It
A corporate or business event will not be able to get enough attention if it doesn’t invite reputable speakers for it. Sometimes, a corporation may even spend a really big budget just for inviting one reputable speaker as their main speaker for the event. This is because the speakers invited by the corporation or business can directly affect the company’s reputation as well.
This is why you have to invite reputable speakers to your corporate event if you want to make it memorable for your attendees. Pick the ones that have the expertise in the main topic for your event, and make sure that they have enough experience in the topic.
2. Send Personalized Invitations For Important People
Regular invitations may work for your attendees, but if you want to invite important people to your event, it is better for you to send personalized invitations to them. This is because personalized invitations will give the impression that your company respects these people, and it will also motivate these people to attend your event.
Of course, the more you invite important people as your VIP guests, the more people will be excited for your event. For your attendees, it will be an honor for them to attend an event with lots of important and reputable people in it.
3. Design Your Venue To Match The Event Concept
Before going through the usual process of event marketing and promotion, you should know exactly what your event is going to be. That’s why you need to design a concept for your event, and ensure that your concept is entertaining for your audience. If you want to discuss about business topics in your event, be sure to add more entertainment value to your event, so that your attendees will not get bored with the event.
Make an event concept that can instantly impress people and make them want to attend your event. Then, you have to design your venue to match your event concept, so that it gives a positive boost for your attendees when they actually come to your event.
4. Provide Enough Time For The Questions And Answers Session
A good corporate or business event will always have a good Q&A session. This is the time when you allow your audience to ask some questions to your event speakers, and then answer those questions to give them more information about the topic. The most common mistake that event organizers make when organizing a Q&A session for their business event is that they only provide a short amount of time for this session.
While the attendees might have a long list of questions to ask, it makes them feel disappointed if the time allotted for the Q&A session is only available for less than an hour. So, you shouldn’t make the same mistake by providing enough time for the Q&A session at your corporate event.
5. Use The Company Brand In The Corporate Event
Remember that a corporate event is the best time for the business to promote their brand to their audience. By using the company brand in the corporate event, they can show their audience the positive side of the company. This is especially true if you provide a good value for the audience at your event, since your audience will remember your company brand for a long time after the event.
So, be sure not to miss the branding part of the event, and ensure that your company brand stands out throughout the event. If possible, you can put the company brand in each strategic place, and ensure that your audience can see it clearly. In this way, not only can you make them impressed with the quality of your event, they can also respect your brand more.
6. Give A Thank You Gift For Each Attendee
People can forget about your event in just a few days, so you have to give them something that can help them to remember about your event. One of the best things to do is to allocate your budget to prepare for the thank you gift for your event attendees. In this way, your audience will not leave your event venue with bare hands.
When you give something to your audience as a thank you gift for attending your event, your audience will appreciate it, and they will likely keep your thank you gift for a long time. Don’t forget to brand your thank you gift with your company logo, and you can also make it exclusive to add more value to your gift.
7. Follow Up Your Event Via Email
Of course, you don’t want to lose your audience forever after attending your event. So, it is a good strategy for you to follow up your event via email. In this way, you will be able to keep getting in touch with your audience in the future.
By sending follow up emails and thanking them for attending your event, your audience will know that you care about them. Also, you can use the follow up emails to inform your audience about the next event, or let them know about the company products, services, and other promotions.