Do you know how Snapchat can help your event? Use Snapchat in the best ways to boost marketing of your event.
In 2013, Snapchat introduced a new feature known as ‘Stories”. Here users can share their photos, texts, and videos to their friends directly, by including them in their stories. These snaps remain for 24 hours after being uploaded. Snapchat is mainly used for personal messaging. But, non-profit organizations and businesses are also using this app for communications and brand marketing. Associations can also get benefited if they know the proper ways to use Snapchat.
Stories of Snapchat are a great way for enhancing your event communications and facilitating attendee engagements in a cost-effective manner. But just like other marketing tools, this app also needs careful and thoughtful planning just as a part of a unified social media strategy. Just like Facebook, Twitter, and Instagram, Snapchat is great for complementing marketing events and engaging your audiences in a whole new way.
Following are some of the ways to use Snapchat stories for your conferences and events.
Use Snapchat for Event marketing
In order to market your event, promote your Snapchat account name on other social media platforms, like Instagram, Facebook, and Twitter, so that members can add you up as your friend. Ask them for following your announcements, special offers, updates on live events, and many more. The moment they will add your association on Snapchat, they will be able to see your stories. And now that you have got your audience, you can easily start generating buzz in the days and weeks leading the event.
Help audiences know about the event. Inform them how to register and what they can expect, etc. Do all these by posting photos to your stories. While the event starts use your stories and keep updating your attendees about each day’s announcements and schedules. Even, you can use Snapchat stories to share the contents of behind-the-scenes exclusively with your audiences. Let them have a different perspective altogether from what they experience on other promotional materials and other social media.
Increasing engagement of attendees
If you are thinking of involving attendees and creating a sense of community for the event, why don’t you encourage them to share their favorite event parts, or the stuffs they have got to learn, or the new connections they have formed recently. You can post the best among them on your Instagram or Twitter page and add your event hash tag.
There are situations when people are very much interested in your association, but cannot attend the meeting. In that case, to reach out to those people, you can post stories of your event each day so that they understand what they are actually missing. This way, you can keep building excitement for your upcoming conference or event.
Do not forget to send a Thank you
Use Snapchat to send thank you messages to your audiences after closing of your events. Thank them for attending your event and making it a grand success.