Holding a music event, whether small or big, is a challenge in itself. The biggest challenge that you will face when you are holding a music event is to ensure that all tickets are sold out. Unfortunately, there are occasions when you have bad ticket sales, and then your event organizer brand will get a bad reputation because of it. To avoid this problem, it is important for you to know about the mistakes that can reduce your chance to sell more tickets for your music event.
Here are 3 mistakes that can result in bad ticket sales for your music event:
1. Having Too Many Form Fields To Fill In The Booking Process
When people book the ticket for your music event, they want the process to be as easy as possible. If you require them to fill out a big form just to buy a ticket on your website, then it is easy for you to lose attendees for your music event. Most people don’t want to give too much information just to book the music event that they might only attend once. So, make the ticket booking process simple and easy on your website. Let people fill out their information before buying your tickets, but not too much information.
2. Making It Difficult For Potential Attendees To Buy Your Event Tickets
Let’s say that people from other states heard about the music event that you will hold a few weeks from now. But, the registration process requires that the potential attendees come to the venue in order to book the tickets for the show. What will these potential attendees from other states do when they know about it? They will likely not going to buy your tickets since they need to travel to your location just to purchase the tickets. This is why it is important for you to make the booking process easy for everyone, such as by using an online ticket booking system that can be accessed via mobile devices as well or you will get the bad ticket sales.
3. Lack Of Promotion About The Music Event
If you want to make your music event successful, be sure to promote your music event properly. It is true that marketing or promotion for your event may cost some money, but the result will be better than no promotion at all. If you don’t promote your music event as much as you can, then the potential attendees will also think that your music event is not that important for them. They might think that since you are not promoting it, it might be bad anyway. So, be sure to promote your music event on different promotion channels as much as you can.